Janne Andersson to strengthen Craft's board
The Swedish multi-sport brand Craft Sportswear, which is part of the New Wave Group and operates in 70 markets worldwide, strengthens its Board of Directors by recruiting Janne Andersson, former head coach of Sweden's men's national football team and with solid experience of club life and team sports at Swedish and international level, to support the continued growth in the Teamwear business area.
“Janne has extensive experience of leadership and team building and has a deep understanding of the conditions of football all the way from junior sports to the World Cup finals. I am very pleased to get such a competent and experienced person to Craft's board and am convinced that he will be a key player in our global growth journey in football and team sports," says Torsten Jansson, CEO of New Wave Group.
In addition to his role as head coach of the Swedish men’s national football team between 2016-2023, Janne Andersson has a long career as a player, leader and coach. These experiences vary from smaller clubs to Allsvenskan teams such as Halmstad BK and IFK Norrköping.
“In recent years, we have enhanced our positions in all business areas where Teamwear has grown most rapidly and especially the football segment. Therefore, it feels incredibly inspiring to get Janne's perspective on modern clubs' requirements regarding delivery reliability, service and sustainability, and his insights into what players at the elite level need in terms of quality, function and fit to perform at their best. I look forward to working together to create more winning partnerships in the future," says Stefan Persson, CEO of Craft Sportswear.
Janne Andersson will take on his new role from the spring season 2025, a task that the recruit is looking forward to.
“Craft is a fantastic brand that embodies much of what I appreciate within the Swedish sports movement. Team spirit, perseverance, drive and innovation. As a leader, athlete and spectator, you meet it all the way from children's matches in indoor halls to Allsvenskan and international arenas. Therefore, I see the task as something of an honorary assignment and will go all in to help us find strategic collaborations that help us grow," says Janne Andersson.
Gotherburg, March 13, 2025
FOR MORE INFORMATION, PLEASE CONTACT:
CEO and Group CEO New Wave Group AB
Torsten Jansson
Phone: +46 31–712 89 01
E-mail: torsten.jansson@nwg.se
CEO Craft of Scandinavia AB
Stefan Persson
Phone: +46 (0) 701 67 33 82
E-mail: stefan.persson@craft.se