CRAFT, Destination Kosta and the Swedish Table Tennis Association sign six-year cooperation agreement
One of Europe's leading companies in sportswear and a top-class experience destination is now joining forces with one of Sweden's most successful sports federations, resulting in a collaboration that extends until 2030.
The six-year agreement that is now being signed consists of two different parts with a focus on equipment and events. CRAFT Sportswear will supply clothing to all table tennis national teams (senior, para and youth) and Swedish table tennis will place both national and international table tennis events in Kosta and CRAFT Arena.
The agreement is complemented by the fact that the Swedish Table Tennis Association will also enter an extended partnership with long-standing main partner STIGA Sports AB, who will also conduct a close collaboration with both Craft and Destination Kosta and Craft Arena.
"For us, it feels completely natural to take the next step in our relationship. Swedish table tennis is one of the most successful and forward-leaning sports federations and we are proud that they have chosen us as partners. Table tennis is a fantastic sport in the sense that it can be practiced by everyone throughout life. We are really looking forward to being part of this exciting and fun journey towards new successes, but also to work together with the federation towards the goal of increasing the joy of movement for more people from all categories of society, says Stefan Persson, CEO of CRAFT Sportswear.
In September, the Craft Arena in Kosta will host the U13 European Championship, one of the most prestigious and well-attended youth events in table tennis in Europe. The event is part of Destination Kosta's and the Swedish Table Tennis Association's work to build Kosta and Craft Arena as a table tennis hub for future events.
"Our goal has always been for Craft Arena and Destination Kosta to become a center for several sports, of which table tennis is one. We offer very good overall conditions and in collaboration with the Swedish Table Tennis Association, which we know has extensive experience in arranging events, we see enormous potential in this partnership," says Emil A. Jansson, CEO of Destination Kosta. CRAFT Sportswear and Destination Kosta are both part of the New Wave Group. In 2024, CRAFT Arena was built in the town of Kosta in Småland, right in the heart of the “Kingdom of Crystal”. It now houses a variety of sports of about 10,000 square meters in a multifunctional meeting place.
Gothenburg, February 6, 2025
For further information, please contact:
President and CEO
Torsten Jansson Phone: 031-712 89 01 E-mail: torsten.jansson@nwg.se
Deputy CEO
Göran Härstedt Phone: 0703-62 56 11 E-mail: goran.harstedt@nwg.se
The information was submitted for publication, through the agency of the contact persons set out above, on Feb. 6 at 10 am.